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Freight hold a special place in the spectrum of commodity-market relations between buyer and seller. So, not making any material objects, transport through the transfer of goods and cargo organizing the smooth operation of other sectors of the economy. So-called commodity, but rather, the result of the provision of transport services is the movement of goods from point A to point B on time and with the fewest costs and conflicts.
Sale of each product has its own specifics. Here it should be noted that the subject of our sales is precisely the service. Accordingly, the approach to selling services to be somewhat different than to sell the material object.
The approach to the sale of transport services should be significantly different from the approach to the sale of cosmetics, household appliances or washing powder. The service is the subject of an intangible, so our hands on it can not be. In any kind of guarantee of a successful sales business is the presence of one or more serious competitive advantage. If the sale of items which may be the appearance, functionality, smell, taste, strength, then this service at a glance only relevant factor is the price. Thus, the lower it is, the proposal interesting. Experience and practice is still contrary to that approach. The desires of the client to save and transport companies – interested in extremely low price offer, as a rule, does not lead to the establishment of profitable and long-term partnerships. Sooner or later, this cooperation leads to the fact that one or both parties to the transaction are going bankrupt in the endless pursuit of profit.
Much more important prerequisite for establishing long-term partnerships is a psychological and emotional compatibility buyer and seller. At this stage the important role played by the well-known markers of personality assessment: communication skills, tolerance, courtesy, attentiveness, ability to listen and solve problems arising in the course.
Very often, due to the unwillingness to compromise and the banal inability to listen to the end of your opponent buyer and the seller of the transport service is rather difficult, and sometimes impossible to find a common language. This is a common situation where the psychological approach to negotiating, speaking at the second or even a third plan in comparison with the savings of working hours and the reluctance to break stereotypes. In this case, the most popular, but not the Sami right decision is to terminate the business relationship at the first stage.
If you look at the problem from the side of management, in this case, the situation depends only on the competence and professionalism of managers, who should not be deprived by the same universal moral and ethical principles.
The main feature of the sale of transport services is the ability to sell the manager in the first place himself, or rather his professionalism: the ability to find a way out of the situation, humane approach to the client, to some extent, altruism, willingness to work and clearly respond to changing factors. Ultimately, the customer is not willing to pay for the goods, and not even the notorious service, and a man gave him and his business a minimum of headaches and a maximum resolved without its participation problems. This explains the fact that most of the major transport companies lose competitive small and unknown to anyone.
GK Neolit Logistics in choosing personnel management point of view: in addition to professional skills, all employees have a high intellectual inclinations and are really decent people, always ready to help.
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